Celebrate National Cholesterol Education Month
September 3, 2014 | BY SARAH ALBRACHT
September is National Cholesterol Education Month and there is no better time to remind your clients of the importance of a healthy lifestyle. Elevated cholesterol levels can make life insurance policies difficult and expensive. It is easy to understand why – cholesterol levels can quickly increase to unsafe levels, putting people at risk for heart attacks, diabetes, kidney disease and stroke. Unfortunately, a person with high cholesterol often first hears of trouble after having an insurance physical. The customer is then left frustrated, paying higher rates than expected, or possibly not getting covered at all. Even if he or she lowers the level through diet, exercise, and possibly medication, trying to get a preferred rate can be difficult, and can hurt an agent’s business relationships.
So what is an agent to do? Utilize National Cholesterol Month to gain exposure for your business and help your clients by educating the community about the problems associated with high cholesterol, and how to prevent such dilemmas. Your firm could sponsor a booth at a health fair, send out postcard reminders to your clients and prospects, volunteer at an awareness clinic, or have your office participate in a 5k walk. Not only would this be a great benefit for the community, but it would be a great way to network, too.
Summer is full of barbeques, all-you-can-eat corn with butter, and homemade ice cream. Just make sure to get plenty of fresh fruits and veggies from the garden, and take advantage of the long, warm evenings with outdoor activities. Get your cholesterol checked, too. According to the Center for Disease Control (CDC), adults should get their cholesterol checked at least every five years, and children should have regular checks, too, if they are at risk (http://www.cdc.gov/features/cholesterolawareness/). Those lazy, hazy days of summer don’t have to wreak havoc on a person’s cholesterol.