Annuities, Life

Remembering Davis Life & Annuity founder Ron Davis, 1927 – 2020

Ronald “Ron” Arthur Davis, founder of Davis Life & Annuity, father of Simplicity Des Moines’ co-principals Trent and Jon Davis, passed away suddenly on Friday, August 28, 2020.


Ron Davis founded the company in 1980 with the goal to sell life insurance with compassion and integrity. Over the years he grew the business from a one-man shop to a full team of life insurance and annuity marketing executives, and developed contract relations with more than 40 top-rated life insurance and annuity carriers.


After he retired in the early 2000s, sons Trent Davis and Jon Davis took over as co-owners of Davis Life & Annuity, further expanding upon his father’s vision. Davis Life & Annuity received numerous awards and accolades for outstanding sales and service. Davis Life & Annuity was also on the forefront of many business trends; being one of the first IMOs to embrace e-contracting, e-apps, self-hosted webinars, and full-access remote workplaces.


In 2019, Davis Life & Annuity became part of Simplicity Group Holdings, allowing the company to offer even more business growth opportunities to its agents and producers. Throughout the changes, Ron was ever-present as a mentor, advisor, and friend to the entire Davis Life team. He will be missed.


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