About Us

Simplicity Des Moines (formerly Davis Life & Annuity) was founded by Ronald A. Davis, CLU in 1980 as a full-service, wholesale life and annuity brokerage. In 2002, Ron’s sons Jon Davis and Trent Davis (who has since retired) purchased Davis Life & Annuity, and continued the same tradition of excellence started by their father. They expanded services to include underwriting, mentoring, income planning, wealth transfer strategies, product development, and actuarial services.

In 2019, Davis Life & Annuity merged with Simplicity Group Holdings. Becoming part of the Simplicity family gave the team access to even more exciting products and business-enhancing tools. Known today as Simplicity Des Moines, the office remains a hub of activity in West Des Moines, Iowa; just minutes from some of the largest and most respected insurance companies in the world. This close proximity has allowed us to develop and maintain valuable relationships with our carriers — the benefits of which we pass onto our agents.

Meet the Simplicity Des Moines Advisor Development Team – our most powerful formula for success!


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Jon F. Davis,FSA,


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Emily Dawson,

Director of Operations

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Amanda Moede,

Contracting Coordinator

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Marketing & Business Development

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Al Stockwell, MBA, FLMI, Senior Life Sales Consultant

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Brenda Miller, Advisor Development Consultant, Annuities

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Jamie Peterson, Advisor Development Consultant, Annuities

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Give Simplicity Des Moines the opportunity to work with you on your next case. We’ll put forth every effort to build your business and earn your trust — something we’ve done throughout our 40+ year history; and something that has earned us a reputation as a respected leader in the financial services industry.