About Us

Simplicity Des Moines (formerly Davis Life & Annuity) was founded by Ronald A. Davis, CLU in 1980 as a full-service, wholesale life and annuity brokerage. From the beginning, his focus was to provide the highest quality products and services available, delivered with integrity and honesty.

In 2002, Ron’s sons Jon Davis and Trent Davis purchased Davis Life & Annuity, and continued the same tradition of excellence started by their father. Dedicated to helping their clients reach their professional goals, they expanded services to include underwriting, mentoring, income planning, wealth transfer strategies, product development, and actuarial services. They are committed to continually broadening their scope of products and services to help their agents stay competitive and successful in this ever-evolving industry.

Over the years, Davis Life & Annuity grew to a team of highly skilled and experienced business growth consultants, case placement specialists, and administrative support staff. In 2019, an exciting new development came to fruition when Davis Life & Annuity merged with Simplicity Group Holdings. Becoming part of the Simplicity family gave the team access to even more exciting products and business-enhancing tools.

Known today as Simplicity Des Moines, the office remains a hub of activity in West Des Moines, Iowa; just minutes from some of the largest and most respected insurance companies in the world. This close proximity has allowed us to develop and maintain valuable relationships with our carriers — the benefits of which we pass onto our agents. Trent Davis has since retired, and Jon Davis is at the helm of Simplicity Des Moines as Principal Officer, and the future of the company looks brighter than ever.

Give Simplicity Des Moines the opportunity to work with you on your next case. We’ll put forth every effort to build your business and earn your trust — something we’ve done throughout our 40+ year history; and something that has earned us a reputation as a respected leader in the financial services industry.