Ronald A. Davis, CLU, Founder

Ron was in the insurance business for over 35 years, providing expert estate planning and wealth protection instruction to insurance agents and financial planners. As founder of Davis Life Brokerage in 1980, Ron was known for substantially increasing agents’ commissions and protecting the wealth of clients nationwide.

Achieving the designations of CHARTERED LIFE UNDERWRITER and CERTIFIED WEALTH TRANSFER PRACTITIONER, Ron enjoyed the opportunity to assist agents with large case design.

Ron sold the operation to sons Trent and Jon to retire, who in 2019 went on to merge Davis Life & Annuity with Simplicity Group Holdings. Up until his passing on August 28, 2020 at the age of 92, Ron remained a valued mentor and trusted advisor to all of us at Simplicity Des Moines. His memory lives on through our hard work and dedication to our producers and their clients.